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Riipen Networks Inc.

Demand Generation (Marketing) Specialist

Marketiing – Vancouver, British Columbia
Department Marketiing
Employment Type Full-Time
Minimum Experience Mid-level
Compensation $50,000-$70,000 negotiable

Who are we?

The Riipen team is as diverse as the communities we support. We come from different backgrounds, with a fantastic variety of skills, and a passion for solving the very real social issue of graduate underemployment.

Empowering emerging talent to gain relevant skills and find jobs they love.

We are a high-performing team that is driven, has fun at work in a flexible and supportive environment, and lives and breathes our core values of Empowerment, Inclusivity, Quality, Purpose, Community and Learning. We are rapidly growing and always looking for talented people with the right skills and attitude to join our team.

Company Highlights:

  • 10X growth from 2016 to 2017

  • Active on 150 Campuses across North America

  • 10,000+ Industry Partners in Riipen Network

  • 15,000+ Students got a a real-world experience through the platform since inception.

  • Awarded Top 5 Canadian Technology Company at Metabridge 2017

  • Awarded Coolest Technology at 48 Hours in The Hub in Boston 2017


Riipen is looking for a Demand Generation Specialist!

We are adding to our team! Riipen is looking for a Demand Generation (Marketing) Specialist to join our Team.  With experience and a passion for user generated content, experience and product value, you will help lead our team in delivering ongoing leads and traffic to Riipen.

You will be involved in working with a highly effective, remote and local teams in Vancouver and Toronto, working on the Riipen platform and all of its digital marketing tools services.

Our Demand Generation Specialist will be responsible for creating, planning, and executing comprehensive and innovative digital marketing programs aimed at generating demand and increasing brand engagement.

This is a full-time position and can be located in Vancouver or Toronto


  • Work closely with the Director of Marketing to develop strategic SEO/SEM solutions for our inbound marketing programs.

  • Manage marketing programs in conjunction with the marketing team. You’ll focus on results, provide status updates, and make recommendations for campaign improvements.

  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.

  • Contribute to finding new, creative, and efficient ways to acquire new leads and ongoing dialogue.

  • Design and execute inbound marketing programs to nurture targeted prospects into sales-qualified opportunities.

  • Engage with potential leads via LinkedIn and our on-site chat.

  • Lead and manage additional projects for the marketing team, as required.

  • Continue to grow personally and professionally

Skills and Qualifications:

  • Strong understanding of acquisition marketing

  • Data-driven with an understanding of key digital marketing metrics and analytics

  • Familiarity with paid ads (Google AdWords, Bing, re-marketing/retargeting etc.)

  • Strong understanding of a sales funnel and how to nurture leads

  • Experience with creating and optimizing email campaigns (good understanding of MailChimp)

  • Well-organized and detail oriented

  • Self-starter with the ability to work independently

  • Excellent communication skills

  • Hunter mentality with a strong desire to grow the business

  • Eager to learn and experiment

  • Entrepreneurial spirit with desire to work in fast-paced, start-up environment, with the ability to consistently deliver exceptional results on demanding timelines

  • Excellent problem-solving, organizational and analytical skills.

  • You are friendly, smart, and easy to work with;

Plus, if:

  • Experience with marketing automation software (such as HubSpot or Marketo)

  • Experience working with Hootsuite and MailChimp

  • Demand generation experience at a SaaS/software company

  • Previous sales or business development experience

What we offer:

  • Great work environment - great people, great social impact

  • Great central location in Vancouver and/or Toronto

  • Extended health and dental benefits

  • Employee Stock Option Plan

  • Remote working opportunities

To Apply:

Please create a project to showcase yourself - get creative! https://riipen.io/projects/331/details

and contact Andrea Russell, Director of People & Culture at andrea.russell@riipen.com

Riipen is an inclusive employer, we welcome and encourage applications from diverse candidates, including people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Candidates must be legally able to work in Canada.

We thank everyone for their application, only those who are selected for an interview will be contacted.  


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  • Location
    Vancouver, British Columbia
  • Department
  • Employment Type
  • Minimum Experience
  • Compensation
    $50,000-$70,000 negotiable
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